The 10 of September of 2019 were the date in which Google announced that nofollow will make changes in the link attribute and also will publish two new types of rel= and link attributes that are rel= sponsored ugc. This update caused a great commotion in the industry of the SEO since the link attribute nofollow was introduced in 2005 and it only changed after 14 years. Both new link attributes were published when the news announced, but the update of the link attribute nofollow had to be published the 1 of March of 2020. Then, what implies this update exactly and how we can adapt?
Update of the Link attribute Nofollow
When the link attribute was published nofollow in 2005, its main objective was to fight against the Spam of commentaries in the websites and to discredit or to devaluate the phelp connections. This was a revolutionary update and also it did that the link attribute dofollow outside the superstar of the construction of connections. Consequently, the attribute nofollow was used to deny to the connected page any juice or value of connection that could be transferred from its website. This has been the practice for more than 14 years and all the SEO and webmasters used it to avoid to share their juice and value of connection hard gained with other websites of low quality.
The update of Nofollow that officially sent some ago days and that will take to changes in the form in which Google tracks and indexes the connections of Nofollow. This it is a significant change in the form in which they deal with the connection nofollow, since before they considered it a directive. This means that Googlebot always obeyed the link attribute nofollow and did not track nor indexed the connected page.
Nevertheless, the past 1 of March, Google changed the form in which they treat the link attribute nofollow. No longer they will treat it as a directive, but they will take it as a track for the tracking and the indexing. The main reason by that they did it is that when following the directive nofollow, loses the valuable information that contains the connection nofollow. If they treat it as more than a track, they could use the context of the connection nofollow to improve the search deepening in his understanding of anchorage texts and how that is related to the connected page. Here it is the complete declaration of Google:
Why not to ignore completely such connections, as it had been the case with nofollow? The connections contain valuable information that it can help us to improve the search, as for example, how the words within the connections describe the content at which they aim. To look at all the connections that we also found can help to understand better the nonnatural landlords us of connection. When happening to a model of tracks, no longer we lose this important information, while we allowed the proprietors of the sites to indicate that to some connections the weight of an endorsement of first part is not due to give them.
The best practices of Nofollow and their impact in the search
You would have to update your connections of nofollow? Not necessarily. If your connections of nofollow more are related to the UGC and the sponsored connections then would suggest to you you change it. Nevertheless, if it is only a normal connection of nofollow, then probably you would not have to change it.
- Also there are cases in which webmasters uses the connection nofollow to prevent that Google tracks and indexes the connected page, which is not a good practice. It is the label of puts them robots of noindex for that. Nevertheless, if you use the link attribute nofollow to avoid that Googlebot accedes to irrelevant pages for the users, as the pages of access of CMS, the profiles of user or author and other pages of reduced content, you can conserve the link attribute nofollow for them. In summary:
- If the intention to use the link attribute nofollow is to avoid that Googlebot tracks or indexes a page, uses the metaetiqueta Noindex in its place.
- It uses nofollow for the irrelevant connections, as the pages of access, the pages with reduced content or any other page that Google does not need to see.
The profile of more natural connection has a balance between the connections dofollow and nofollow.
It is a classification factor?
Basing us on the data that we tried and the chat that we see in the industry, there are no results that they indicate that this takes to an increase or diminution of the classifications. Nevertheless, it is difficult to predict how this update in the future will use Google, since it is too much soon for knowing it.
In addition, the term used by Google is track , which means that they are those that decide if they rake and index the connected page or no. Therefore, is not improbable that they publish a set of directives exceeds how they deal with the connections nofollow.
So that it is clear, the update that sent 1 of March the past was the update of tracking and indexing of the link attribute of Nofollow. Until now that is the only change that did in the connection of Nofollow.
It will affect this to the classifications? He is not conclusive. It will affect this to the way in which Googlebot tracks and indexes websites? By all means.