🔥 Category: SEO GDPR

The 25 of May of 2018 in force entered the General Regulation of Protection of Data, that will try to change the form in which the people use and protect the data in the future foreseeable. This regulation considers one of the majors passages towards the control and the protection of the data in Internet, that has been one of the majors problems in diverse websites that require information of the users and private data.

It is considered especially that the approval of RPI is an opportune event, with the controversy of Cambridge Analytica, that affected to million users of Facebook and saw how important data were used illegally. This case also gave rise to the necessity of a stricter regulation of the data, and the GDPR intends to become the starting point of future laws of regulation of data anywhere in the world.

The home

The first proposal for the GPDR was published in 2012. It was created as answer to the necessity to improve the law of existing regulation of data, that was the European Directive of Protection of Data of 1995. The 1995 law is one of the first policies of protection of data that were promulgated as law. In spite of to be promulgated, the necessity of an improved law and completes era evident, since the fast growth of the websites qualified by the technology to transfer data to a faster rate, especially the data transferred through platforms of social networks.

Before the GDPR started up, the EU promulgated numerous policies of reform of the data, that finally took to that the European Parliament supported the present GDPR. The approval process took of 2 to 3 years, and numerous improvements and reforms looked for before being satisfied to the set of present regulations.

Bad management of the data

One of the objectives of the GDPR was to protect the data of the users who store themselves in diverse social means platforms as Facebook and Twitter. The social means platforms are some of the most popular sites of Internet, with thousand of million accounts registered anywhere in the world. This causes that these platforms are some of the majors archives of personal and deprived information of Internet.

Although this can little be worrisome for a good number of habitual users, this amount of information has the potential to arrive at the mistaken hands and to be manipulated to attack several people, groups or even great companies and brands. This preoccupation has become more alarming when in the last numerous years have occurred to know the public cases filtration personal information personal accounts social means.

The filtered personal information includes personal videos and photos, threads of messages, e-mails and contact numbers. This has provoked a great preoccupation and has caused that is asked who can see this data type and how they are being used. With the case of Cambridge Analytica taking this preoccupation to the courts, has been put in perspective brings back to consciousness world-wide and the necessity of protection and regulation of data.

Aside from social mass media, several companies and brands lie down to ask for data of their registered users, since there have been problems with respect to the security of the data. An important incident of violation of data during the past few years took place when numerous accounts of users of the network Sony PlayStation Network were hacked into, which caused the temporary closing of the servers to solve the problem.

This type of incidents can affect to the confidence of the client in a company, since this one already will assume that their data can not be safe in their hands. With the GDPR in operation, the users will be able to know important details exceeds what happens to the data that share in a website, which guarantees the confidence among them and the websites that visit.

The intention

Once the regulation has entered in force, the users of Internet will now have more freedom and control on their own hours of data deprived with transparency aims. Also the permission has been optimized to accede to the personal data, with refined directives more than they require a clear consent for any data that is being used.

The users can also ask for copies from their own data to these companies and websites, which informs to them clearly into how the data are being used. This also means that the policies of privacy and in agreement with the users will be now clearer and detailed to provide more specific details and directives. This is made to guarantee that the users no longer accept to be with vague and deceptive norms and regulations in relation to the use of their own personal data.

The main companies and websites also will follow the new norms and regulations, that include the elimination of data that no longer will be used and the guarantee of which the data are protected of malignant software and hackers. As far as the websites that will be affected by these regulations, it was made clear that the websites of the EU and the websites that offer services to the countries of the EU they will be affected by the changes. Until certain point, this is applied to the great majority of the websites of Internet, since a good number of companies and businesses is being internationalized.

It affects this to the SEO?

In the side of the SEO, the greater impact than will have these regulations will be in the services of subscription and registry of websites, since it will have to fulfill the policies of protection of data and the consent of the data, that will become more prominent in the next months.

In the side of the ranking, the experience of the user will be affected due to the permissions of data and the indications that must be present to inform to the users. The analytical one is another area that it will change, since the users must be informed into how their data in the analytical one of the website will be used. There has been no clear indication that the GDPR affects to the classification factors. Nevertheless, with the numerous updates that Google has started up in the last months, the changes can be in sequence.

In summary

The GDPR is a great passage towards the protection of data anywhere in the world. With the information moving to a very fast rate, this arrives very opportunely, and it would really assure that the data are used of appropriate and ethical way.

If it has questions and consultations on the GDPR and the SEO generally, leaves a commentary next and we speak.

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