ð¥ Category: Google My Business
The optimization of Google My Business, not it optimization of the website, considers the service of more valuable local marketing in 2020.
According to the annual survey of the local industry search of BrightLocal, the optimization of the website is now the second service of more valuable local marketing.
The survey of 475 local retailers examines the commercial practices, the prices, the wages and the services offered by the local retailers.
- According to the survey, the 5 more valuable services are:
- Optimization of Google My Business
- Optimization in situ
- Management of the reputation
- Management of the appointments
Design of the webpage
The optimization of Google My Business is also the service that more frequently offers the local salesmen, with more salesmen than they offer the GMB optimization that the traditional SEO.
- The five services more frequently offered by the local salesmen include:
- Optimization of GMB
- Audits/SEO analysis
- Optimization in situ
Management of the appointments
The construction of connections is one of the services that are offered with less frequency, according to the survey, and only half of the local retailers offers it. Therefore, there is an opportunity to emphasize as a local drug dealer if it wishes to differentiate his supplies from services of the others.
The SEO is the best one to attract new clients
Although it is not the offered service more, or considered most valuable, the local retailers say that the SEO is the best tactics online to attract new clients. The content trade, LinkedIn, and PPC were mentioned as other channels online valuable
By an ample margin, the mouth mouth is considered the channel most valuable generally to gain clients. The groups of local businesses and the conferences of the industry also consider forms valuable to gain clients.
The ranking of Google are most important for the companies
The metric ones of local marketing more valued by the local busines are the ranking of Google. According to the survey, the ranking of Google are still more important for the companies that the new clients and the new prospectuses.
- The 5 metric ones of local marketing more valued by the companies are:
- The ranking of Google
- New clients
- New tracks/investigations
- Organic traffic
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